Social media marketing

What is Social Media Marketing, and why do you need a Social Media Manager?

Over 4 billion people use social media every day. Fifteen new users join every single second. That’s a big audience your business could be reaching. So despite personal philosophies regarding social media, it is a lifeline for growing companies. And compared to traditional advertising mediums, social media marketing is incredibly affordable and effective. However, marketing businesses online is more complicated than you may realize.

This type of marketing uses social media to connect with audiences and to drive website traffic, thereby increasing sales. But social media has grown beyond just broadcasting content. The ever-changing landscape of social media marketing is why having a social media manager becomes so essential.

A Social Media Manager publishes great media on your social media sites, engages and interacts with followers, analyzes the data, and runs social media advertisements. They also brand businesses or re-brand if needed. Social media managers follow and respond to mentions of your business on social media to increase engagement. Social media platforms are always evolving and thus, social media marketing is ever-changing. Social Media Managers will help you stay up-to-date with the latest changes and strategies to succeed on social media.

Hiring an SEO agency is vital because people conduct trillions of searches every year, and you want your business to be the one that is clicked on. Greater visibility and higher ranking than your competitors can have a material impact on your profits as a business.