Why choose Bigseohub to be your Paid Advertising Developer
Focusing on paid advertising for a business can be a full-time job. Hiring a paid advertising developer can help your business make money without stealing all your time. At WebsiteToon, we will create and run your advertising campaigns for you. We focus on giving you what matters most, a positive impact on your business. If you’re looking to see results, WebsiteToon is ready to work for you.
What is Paid Advertising, and why do you need a Paid Advertising Developer?
You may have noticed the first few links that appear at the top of your Google, Yahoo, or Bing pages whenever you use them to search for something online. Top ranking results after using a web browser is the result of Paid Advertising. As the name suggests, paid advertising is any kind of advertising that you purchase. Although organically growing your company’s online presence may be the cheapest option, it cannot provide the type of exposure that paid advertising can make a more extensive audience aware of your company or website.
So how does all of this work? Marketers pay the owner of the ad space in exchange for the use of that space. There is a bidding process between marketers and the ad space owner to decide the price.
There are various types of Paid Advertising. The most commonly used are as follows:
PPC, or pay-per-click advertising, is a type of paid advertising where advertisers pay a fee for each click their ads receive. In layman’s terms, you are buying visits to your website instead of earning them organically. One of the most popular forms of PPC is search engine advertising. Advertisers bid for ad placements in the search engine’s sponsored links so when someone searches a keyword related to their business offering, their ad will be shown. Smart bidding will help your business appear on the top of the search engine page, making people quickly notice your website. Google AdWords is the most popular PPC advertising system in the world.
CPI is a rate that an advertiser has agreed to pay for every 1000 views of a particular advertisement. The advertiser pays the website a specific price for every 1000 impressions the ad receives. CPI works almost like print ad sales, where advertisers pay a fixed fee just to show their ads.
Display ads are a type of paid advertising that attracts the audience of a website, social media platform, or other digital media to take action. Attractive image, video, or text-based advertisements encourage the user to click on it, which then takes them to a landing page and calls for action (for example: subscribe, make a purchase, etc.). There are different ways to measure the success of display ads such as through impressions, CTR (click-through rate), reach and conversion rate.
An advertising developer is a professional who gets to decide where your paid ads should be displayed. This means the webpages that should be selected and the location of the advertisement on the webpage. Social media platforms like Facebook, Twitter, Instagram, and LinkedIn have recently turned into lucrative platforms for paid ads. The paid advertising sector is continually changing, and paid advertising developers are always researching and reworking ad structures so your business has continued success.